CRM systems for real estate that answer every enquiry
XMA Boost gives you CRM systems for real estate built around one board. Enquiries from Meta ads, forms and chats land there. Your team shares one WhatsApp number. We build it, and your team runs it.
From $99 a month. $100 WhatsApp credit every month.
A Dubai property agent: every Facebook lead now reaches the pipeline. Read the case. The client is not named.
Past project. Client name and figures held back. Not a promise.
The problem with property leads
Property enquiries come from many places. An ad form fills in. A buyer messages on WhatsApp. Each one can land somewhere different.
When the person who holds the enquiry is on a viewing, it waits.
A lead you paid for can go quiet, and nobody can say who was meant to call. The ad did its job. The follow-up did not happen.
What is the best CRM for real estate in Dubai?
The best CRM for real estate Dubai teams can use is one your agents open every day. It should hold every lead on one board, run on WhatsApp, and show who owns each enquiry. XMA Boost does this. We build the CRM, and we get your account ready with you on the onboarding call.
Five things to check before you pick a real estate CRM
This is the short list behind any "top 10 CRM for real estate" or "top 5" article. We rank no one. Check these five instead.
- Does every lead land on one board, whatever the source?
- Can the whole team use one WhatsApp number?
- Can you see who owns each lead and what happens next?
- Does it work on a phone, since agents are rarely at a desk?
- Who gets your account ready, and who answers when something breaks?
If a tool answers no to any of these, agents go back to their own phones.
How do I stop losing property leads from Meta ads?
You stop losing Meta leads by sending each one straight to a board and a person. Each lead should land on a board where a person can see it. In Boost, leads from your ads, forms and chats land in your pipeline, and automations can welcome every new lead.
Here is a real example. A Dubai property agent used Meta lead forms. Contacts came in, but no deals appeared, because an old rule only knew two retired forms. Leads sat unseen. We replaced it with two workflows that put each Facebook lead, and each booked consultation, in the right stage. Then we checked the result against Meta's own lead count. Every lead Meta counted in that period had a matching deal. Read the property agent case.
How fast should an agent reply to a lead?
An agent should reply as fast as the team can sustain, and the first reply should not depend on one person being at their phone. An AI agent can cover nights and viewings on Growth and Pro. Then a person takes over with the details.
A good agent still misses a message in a car or at a handover. Starter has instant reply, missed-call text back and booking reminders. Growth and Pro add the full follow-up set, including no reply chasers. See automations.
How does a real estate CRM work day to day?
A real estate CRM works as one board of your leads that your team moves forward. A lead arrives and moves through your stages, for example new, called, viewing booked, offer, closed or lost. Pipelines show who owns a lead, and every chat stays in one place.
A typical week
- 1A buyer fills in a Meta form on Monday night. They appear on the board.
- 2An agent picks it up in the morning and calls. They leave a note in the inbox.
- 3The buyer asks for a viewing. The agent books it in the calendar, and the card moves forward.
- 4After the viewing, the agent follows up. On Growth and Pro, no reply chasers can follow up if the buyer goes quiet.
- 5At month end the reporting page shows leads, sales and response times by source and by month (Growth and Pro). That shows which channel brings real conversations, not just enquiries.
Stage names are yours. A broker, a developer sales team and a rental agency all name them differently. See pipelines.
On the phone
Agents work from the road. The mobile app gives alerts the second a lead messages, the full inbox, and the pipeline. It is on iPhone and Android, and every user on your plan gets it.
Real estate CRM software in the UAE: who is it for?
Real estate CRM software in the UAE suits three kinds of team.
- Brokerages that want every agent's leads in one place.
- Developer sales teams that take in many Meta leads at once.
- Rental and property management teams that handle tenant and owner messages on WhatsApp. For this, a property management CRM in Dubai needs the same shared inbox.
How much does a real estate CRM cost?
Boost starts from $99 a month. Starter covers up to 10 users, Growth up to 20, and Pro has no user limit. Every plan includes $100 of WhatsApp credit each month. There is a one-time onboarding fee of $300. Yearly plans get 2 months off. Prices exclude VAT.
| Plan | Monthly | Users | AI agent |
|---|---|---|---|
| Starter | $99 | Up to 10 | No |
| Growth | $149 | Up to 20 | Yes |
| Pro | $299 | Unlimited | Yes |
Past the monthly credit, WhatsApp messages are billed on what you use. See full pricing.
Who builds it, and who runs it?
We build your CRM and get your account ready with you on the onboarding call. After that, your team runs it. Done-for-you set-up is a separate paid add-on, quoted on a call. We do not manage your leads for you, and we do not promise sales. We do guarantee the delivery dates that depend on us, in writing.
If you also need the enquiries themselves, our sister site makes the ads. See real estate video ads.
FAQ
It keeps every lead and chat in one place. It shows who owns each enquiry through pipelines, and keeps the chat history with it.
Customers message the number they know, and your team shares it. We submit your templates, and Meta decides approval.
Plans start from $99 a month. Starter covers up to 10 users and Growth up to 20.
There is a one-time onboarding fee of $300. Monthly plans can be cancelled any time. Yearly plans are paid up front for the year and are non-refundable. Yearly is 2 months off.
The AI agent can answer leads day and night, and a person can take over. It is included on Growth and Pro. It works from your approved material.
Lead management software, also called a lead management system, tracks enquiries until they close. A CRM does that and also keeps the chats and history with each buyer. Boost does both on one board.
Pick by team size. Starter fits up to 10 users, Growth fits up to 20 and adds the AI agent, and Pro has no user limit. See the table above.
We get your account ready with you on the onboarding call, and your team runs it from there.
Next step
Tell us how your leads arrive today. We will show you the board that fits. Book a call.
Run your sales from one place.
From $99 a month. Set up in one onboarding call.