WhatsApp API pricing in the UAE, and how to set it up

Every plan includes a $100 WhatsApp credit every month and a $300 one-time onboarding. Prices exclude VAT. Full list on the plans and prices page.

One cost is easy to miss: a chat that waits. If a lead messages at night and nobody answers until morning, or two of your staff reply to the same customer, you pay for it in lost sales and a messy inbox. A shared system is meant to stop that.

The WhatsApp Business API is the official way for a business to run WhatsApp on a shared system, not on one phone. Customers message the number they already know. Your team answers from one inbox, and your systems send approved messages such as order updates. So yes, there is a WhatsApp API, and it is built for businesses.

The API has no screen of its own. You use it through a tool, such as a shared inbox or a CRM. On XMA Boost that is WhatsApp on your own number, with a shared inbox and automations. The AI agent is on Growth and Pro. Starter has ready-made automations.

Here is how teams use the WhatsApp API for business:

• Customers message you, and anyone on your team can reply.
• Chats are saved against the customer, with their history.
• Messages go out on rules you set, such as booking reminders.
• On Growth and Pro, an AI agent can answer common questions and hand the chat to a person.

The API connects your WhatsApp number to software, so your whole team can answer from one shared inbox. Choose the API if a team shares the number, you want chats tied to a CRM, or you want messages sent by rules. That is the WhatsApp API vs WhatsApp Business question in short. For the app's own limits and terms, read WhatsApp's documentation.

The API earns its place when chats pile up, when two people reply to the same customer, or when a lead waits until morning. Not sure which side you are on? Try the readiness check.

On XMA Boost, every plan includes a $100 WhatsApp credit every month toward WhatsApp message charges. After it is used, messages are billed on what you use. We do not print a per-message rate here because we have not confirmed one against a current source.

The cost stacks up in three parts:

1. 1WhatsApp message charges. Covered by the credit first, then billed on what you use.
2. 2Your plan. The monthly fee for the software your team uses.
3. 3Onboarding. A one-time $300 to get the account ready.

With XMA Boost you pay a monthly plan and a one-time onboarding. Plans start at $99 a month, and onboarding is $300. Prices exclude VAT. Compare providers on what the monthly fee covers.

Ask any provider three things before you sign:

• What is the monthly fee, and how many users does it cover?
• What is added on top of message charges?
• Is there a set-up fee, and who does the set-up?

On XMA Boost, you choose a plan, pay onboarding, book your call, and we get your account ready with you on the call. You supply the Meta Business verification documents for the WhatsApp API. We submit your templates, and Meta decides approval. See how setup works.

Here is the order of steps:

1. 1Choose a plan. Starter, Growth or Pro.
2. 2Pay onboarding. The one-time $300.
3. 3Book your call. We get your account ready with you on it.
4. 4Send your verification documents. The Meta Business verification documents for the WhatsApp API.
5. 5Templates. We submit them, and Meta decides approval.

Decide which number you want before you start, and tell us before you change anything on your phone. If your number already runs on the WhatsApp Business app, ask us about the move first.

There is no single best provider. The best one fits your team, your budget and who will do the set-up. Compare providers on five things: the monthly fee, what is added to message charges, whether a CRM is included, who sets it up, and who trains your team. Check each provider's own site for its current terms.

XMA Boost is a shared WhatsApp inbox and CRM that we build and set up for you. Your team runs it. You get the API, a shared inbox, pipelines and automations. Growth and Pro add an AI agent. We submit your templates, and Meta decides approval. API access and integrations for your other tools are on Pro.

What this means for you: you build the CRM with us, and your team runs it. We do not run your chats or your leads for you.

Teams use it in different ways. An online store can send order updates and checkout nudges (WhatsApp for online stores). A property team can put every enquiry in one pipeline (WhatsApp for property teams).

A past project

A Dubai oud brand had one-off buyers and lost checkouts, with nothing talking to customers after the first order. We connected store orders and checkouts to WhatsApp, and built order confirmations, checkout nudges and a series of offer messages. The messages went live in October, and results are still coming in. Read the oud brand case.

Choose a plan and book your call, or talk to us first. Bring the number you want to use.

• Get started
• Book a call